The Romanian partner had real market presence, existing customer channels, and operational processes. But its digital lending capabilities were limited.
The business needed to solve several problems at once:
- enable online lending for new customers
- extend the product line with short-term loans
- integrate digital decision-making into the partner's existing workflows
- avoid the time and cost of building a separate customer portal
- go live quickly enough to capture market momentum
This was a classic speed-to-market challenge with real operational and regulatory complexity behind it.